When it comes to creating content, you won’t see results overnight. They treat content creation like an ad and expect to see an immediate ROI. Many people focus too much on selling and not enough on educating. Mary Fain Brandt, CEO & Chief Inspiration Officer, Mary Fain Brandt Coaching & Consulting Add Value Instead of Selling So while LinkedIn is a professional platform, you still need to “infuse” who you are into your content marketing strategy. ![]() ![]() It’s building awareness of what you do.Building trust starts with being you, sharing your thoughts, and allowing your connections to really get to know you and what’s important to you. If all you are posting about is, “ 50% off sale on your mastermind group” or an event where you spoke that isn’t building trust. We all know that people do business with people they know, like, and trust. I like to use the 80/20 rule: 80% professional and 20% personal.
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